We have recently completed the new headquarters of the Spanish fabric and textile brand ‘Gancedo’ as part of their rebranding strategy. The design principles for this project have been:

• To design a new retail concept and experience, where the public realm walks into the office merging with the shop-window to create a social and civic central space, almost as a plaza, where both product and people can interact. 

• To design a journey through the different spaces and brands, where the architecture allows the product to be the main character of the space. 

• To design offices and spaces that are inclusive for both, the customers and the workers; where they can all thrive and enjoy to be. It provides high quality and sustainable environment for the user as well as the employees. To design a secret garden, a little oasis, in the centre of Madrid.

 

At the end of the shop, in fact, there is a small garden that we have created from scratch, a little gem that is also used to showcase exterior products, while allowing an informal area for people to have a coffee, a meeting or a drink. Located in the centre of Madrid, space comprises 1.000sqm circa, split across four floors. The ground floor comprises the main showroom and retail experience, including a little garden. The office space is located on the first floor, while the -1 floor accommodates a VIP event area and meeting rooms and the -2 floor welcomes ancillary uses and spaces including staff facilities. As part of the intervention, we open a small patio on the -2 floor to ensure natural light is provided throughout the entire building. 

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Category | Retail, Offices & Spatial Re-branding

Colour palette | Natural

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@gancedo1945 @teresasapey

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#textilesrock #showroomdesign #architecture #bespokedesign

#teresasapeyandpartners #naturalwarmth #headquartersdesign 

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Webiste | Gancedo

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Photos by Asier Rua